Testimonials (Excerpts)

Atari — Video Game Copywriting

John-Michael has the ability to break down technical subjects and write clear, concise instructions for the general public. He dives headlong into each and every assignment and always winds up with a complete product. He is excellent at researching a difficult subject before sitting down to compose instructional and/or promotional copy. In short, he does his homework extremely well. ... John-Michael also possesses a creative flair that lends itself nicely to copywriting consumer oriented material. His extensive literary background frequently surfaces in his writing, and he has the talent to make it work very well. In summary, John-Michael Battaglia is a strong writer who can produce technical copy, creative copy, and a combination of both that makes for smooth and comfortable reading.”
Dennis Matthews, Manager, Consumer Graphics Department, Atari
 

Hewlett-Packard — Audio Scriptwriting

"Your creative talent was the critical and decisive factor in making this audio cassette a hit with the HP users. ... Above all, the quality of your creative contribution makes you an obvious choice for future assignments with us. ... Thanks again for planning and executing such a great product."
Andrew Garcia, Region Program Manager, Hewlett-Packard
 

Xerox — Video Scriptwriting, Production, Direction

"On behalf of Cdex-Intellisance and Xerox, I thank and applaud you for your contributions to the Competitive Analysis Video in the Documenter Sales Training Program. Your tireless efforts contributed greatly to what Xerox has indicated sets a new standard for competitive training on new products. ... Additionally, you should be proud of your multi-faceted role that ranged from researching the content to drafting two very different scripts to finally serving as the director for the production. All those roles were performed well. And, fortunately, you directed us to Darnell/Collins as the production house, as we needed their expertise. ... Thank you again and best wishes..."
Douglas H. Tayler, Vice President, Development, Cdex-Intellisance
 

Chevron — Video Scriptwriting, Direction

"I just completed my initial viewing of our "Behavior Styles" video tape. I feel compelled to share my pleasure with you. I feel the majority of the success of this project is a result of your creative input. You were able to take some rather intangible ideas and construct four separate scenarios around one common thread — their styles of behavior. ... A special thanks for your contribution as director. Your assistance in helping each actor evoke the proper personality characteristics and employ relevant gestures was extraordinary in my view."
Murray Hansen, Senior Training Specialist, Chevron
 

Triad Systems — Video Scriptwriting

"I want to thank you for the outstanding work you did on the two Point of Sale video scripts. Everyone who has seen them to this point agrees that they are definitely a cut above everything else we have done or have seen. As I look back on the projects, I have to compliment you on your ability, first of all, to understand our approach to software applications training, which I know is not a common one, and second, to develop a script that is both entertaining and instructionally sound about a topic that you knew nothing about. Your attention to detail is second to none, and the pictures you painted in writing of the characters made it easy to cast for the parts. And, to top it all off, you were always right on schedule. ... In addition to producing a fine product for us, you were a pleasure to work with. ... I learned a great deal in working with you."
Paul K. Leary, Instructional Designer, Triad Systems Corporation
 


John-Michael Battaglia
Buffalo, NY 14214
(716) 316-4447
GalileoII@aol.com
jmbattaglia@roadrunner.com

 

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