Testimonials (Excerpts)
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Atari — Video
Game Copywriting |
| “John-Michael
has the ability to break down technical subjects and write clear, concise
instructions for the general
public. He dives headlong into each and every assignment and always winds
up with a complete product. He is excellent at researching a difficult
subject
before sitting down to compose instructional and/or promotional copy. In
short, he does his homework extremely well. ... John-Michael
also possesses a creative flair that lends itself nicely to
copywriting consumer oriented material. His extensive literary background
frequently surfaces in his writing, and he has the talent to make it
work very well. In summary, John-Michael Battaglia is a strong writer
who can produce technical copy, creative copy, and a combination of
both that makes for smooth and comfortable reading.” |
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Hewlett-Packard — Audio Scriptwriting |
| "Your creative talent was the critical and decisive
factor in making this audio cassette a hit with the HP users. ... Above
all, the quality of your creative contribution makes you an obvious choice
for
future assignments with us. ... Thanks again for planning and executing
such a great product." |
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Xerox — Video Scriptwriting, Production,
Direction |
| "On behalf of Cdex-Intellisance and Xerox, I
thank and applaud you for your contributions to the Competitive Analysis
Video
in the Documenter Sales Training Program. Your tireless efforts contributed
greatly to what Xerox has indicated sets a new standard for competitive
training on new products. ... Additionally, you should be proud of your
multi-faceted role that ranged from researching the content to drafting
two very different scripts to finally serving as the director for the production.
All those roles were performed well. And, fortunately, you directed us
to Darnell/Collins as the production house, as we needed their expertise.
... Thank you again and best wishes..." |
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Chevron — Video Scriptwriting, Direction |
| "I just completed my initial viewing of our "Behavior
Styles" video tape. I feel compelled to share my pleasure with you.
I feel the majority of the success of this project is a result
of your creative
input. You
were
able
to take
some
rather intangible
ideas and construct four separate scenarios around one common thread —
their styles of behavior. ... A special thanks for your contribution as
director. Your assistance in helping each actor evoke the proper personality
characteristics and employ relevant gestures was extraordinary in my view." |
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Triad Systems — Video Scriptwriting |
| "I want to thank you for the outstanding
work you did on the two Point of Sale video scripts. Everyone
who has seen them
to this point agrees that they are definitely a cut above everything
else we have done or have seen. As I look back on the projects, I have to compliment
you on your ability, first of all, to understand our approach to software
applications training, which I know is not a common one, and second, to
develop a script that is both entertaining and instructionally sound about
a topic that you knew nothing about. Your attention to detail is
second to none, and the pictures you painted in writing of the characters made
it easy to cast for the parts. And, to top it all off, you were always
right on schedule. ... In addition to producing a fine product
for us, you were a pleasure to work with. ... I learned a great deal in working
with you." |
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