Catalyst Technologies

Nolan Bushnell's Catalyst Technologies

As a publicist for Nolan Bushnell, I coordinated the public relations and marketing communications for several of Nolan's high tech seedlings in his incubator known as Catalyst Technologies. Nolan Bushnell's Bio (press release) Nolan Bushnell photo (1983)" Computers and Creative Play," an article which I ghost-wrote on Nolan's behalf for inclusion in Steve Levy's book, Digital Deli.Art Portfolio, a clip art application for the Macintosh.

Art Portfolio, packaging, front cover.
Art Portfolio, packaging, back cover.

Cumma Technology

Cumma was one of the high tech start-up companies which Catalyst Technologies attempted to bring to the market. The links here demonstrate my work in promoting Cumma's MetaWriter at a the Consumer Electronics trade show in Las Vegas. Press Release, introducing the MetaWriter. Publicity photos of the MetaWriter

Photo1, featuring one person at the MetaWriter.
Photo2, featuring two people at the MetaWriter.

Cumma brochure, introducing the MetaWriter.

Cumma brochure: No Inventory Risks, page 1.
Cumma brochure: No Inventory Risks, page 2.
Cumma brochure: No Inventory Risks, page 3.
Cumma brochure: No Inventory Risks, page 4.

Evidence of coverage which my promotional work for Cumma resulted in:

Cover page, Consumer Electronics Show News Journal.
Cover page, Merchandising.
TV coverage, KTNV, an ABC-network affiliate.

Go to the chronologically formatted resume, at the place where this job is described.

John-Michael Battaglia
Buffalo, NY 14214
(716) 316-4447

jmbattaglia@roadrunner.com

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