Rich Advertising

Here are links to some copywriting I did at Rich Advertising, which was my first professional job as a writer, immediately following my Peace Corps Volunteer assignment in Malaysia. I wanted to challenge myself to write "commercial poetry" on a 9-to-5 basis, and that is what I did.

Yes, I know this stuff is old to really hip people. But the point is that I could write well then, and I can write well now — in an even greater variety of styles on a wider range of topics. I guess that's what I've been trying to communicate throughout this whole web site — with its wide selection of samples that I give you free rein to check out.

So, here, time travel. Visit a museum. Hey, even though I have my eyes on futuristic media, I won't dispute that this site has archival aspects to it. Being a pack rat, I rather like those characteristics myself.

• Press Kit: Rich Stadium. (305K, Adobe Reader .pdf)
• Coupon ad: Coffee Rich. (76K, .jpg)
• TV commercial: Coffee Rich, "The Great Gourmando" (featuring Ed McMahon), (9K, .pdf)
• TV commercial: Rich's Frozen Bread Dough, (6K, .pdf)
• TV commercial: Westland Mall, "Ponce de Leon" (7K, .pdf)
• Ad for a karate school, (116K, .jpg)
• Speech: Introducing Buffalo Bills football player, Ed Rutkowski, at an honorary dinner engagement (13K, Adobe Reader .pdf)
• Advertising Copy Test.
  Since I had worked as a Peace Corps Volunteer in Malaysia for over four years directly after graduating from Colgate University with a degree in English, I had no prior copywriting experience in an ad agency. To see if I could do the work of a copywriter, the creative director gave me this weekend test to come up with some headlines and concepts for advertising campaigns for a variety of products. I passed the test and landed the job. (16K, .pdf)

• Culinary Arts Festival, coupon ad, (62K, .jpg)

Go to the chronologically formatted resume, at the place where this job is described.

galileoii.com site contents Copyright © 2008 by John-Michael Battaglia.
(Except, of course, for the copyrights, logos, images, and trademarks held by the clients, employers, and others referenced herein for identification purposes only.)