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John-Michael Battaglia
Buffalo, NY 14214
(716) 316-4447 (cell)
SUMMARY STATEMENT
Versatile writer-producer, marketing communications specialist with excellent computer skills.
Experienced in all forms of corporate and marketing communications, including: technical writing; advertising copywriting; web site copywriting; corporate-industrial scriptwriting; proposal writing; news writing; public relations; and film, video, TV, radio production. Throughout my career, I've provided a wide range of creative services both as a staff employee and as a free-lance consultant. From this portfolio web site, you can download writing samples, read client testimonials, and review my qualifications in greater detail. You can also watch my videos in your browser: go to the Videos page for a comprehensive list of links to my videos.
EDUCATION
Master of Science in TV/Radio/Film
Syracuse University, Newhouse School of Public Communications, Syracuse, NY.
Master of Fine Arts in Cinema-Drama (Pending completion of masters thesis-film.)
Syracuse University, School of Visual and Performing Arts, Syracuse, NY.
Bachelor of Arts in English (with honors)
Colgate University, Hamilton, NY.
COMPUTER SKILLS (Macintosh)
Microsoft: Word, Excel, PowerPoint, Outlook, Entourage, Internet Explorer.
Adobe: PageMaker, Photoshop, Professional.
Apple: Final Cut Pro, SoundTrack, DVD Studio Pro, QuickTime Pro, Pages, Keynote, Image Capture.
Bias Peak, Bias SoundSoap. Cinematize. Audio Hijack Pro. Audacity. SoundJam. Roxio Toast with Jam.
OmniOutlner Professional, Omni Graffle, OmniWeb. FireFox.
GraphicConverter. FileMaker Pro. Macromedia DreamWeaver.
WORK EXPERIENCE
Scriptwriter-Producer-Director
...doing business as Galileo II Productions, on a free-lance basis.
Providing creative services in marketing and corporate communications. Wrote, produced, directed, and edited marketing and training videos for several Fortune 100 companies and other corporations in the high technology, entertainment, or manufacturing sectors. Clients served include: Hewlett-Packard, Xerox, Chevron, ITT, Triad Systems, Synapse Technologies, Amdahl, Philips Interactive Media of America, Orion Home Video, SUNY, and others.
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Hewlett-Packard | The Trial of the Maintenance Manager |
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Hewlett-Packard | H-P AdvanceNet |
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Xerox | Documenter Sales Training: Competition |
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ITT | Introducing the ITT XTRA/286 |
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Chevron | Identifying Client Behavioral Styles |
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Triad Systems | Triad Basic Point of Sale and Triad Special Order |
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Amdahl | X.25: An Overview |
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Philips Interactive Media of America | Caesar's World of Gambling |
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CCH Computax | Pro-System FX—Annual Update |
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Graphic Evidence | Videos of demonstrative evidence for attorneys to use in court cases. |
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Mary Jo Blue Productions | Country County Cable: Timeliness of Service Calls |
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Unipunch | Cost Effective Punching Solutions |
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SUNY Research Foundation | The Toys That Bond |
Technical Writer
CTG (Computer Task Group), Buffalo, NY.
On a consultant basis through CTG, assigned to Synergy Business Management, a holding company supervising the operation of several enterprises, including three native American-owned mail order tobacco companies. Writing four training manuals, website copy, and other reports to be used for staff training, in court cases, and in Congress to document client's policies of operating in strict compliance with all constitutionally valid laws. Assignment occurs at a time when the large tobacco companies and attorneys general throughout America —in the government-sponsored cartel that evolved from the controversial (and arguably illegal) Master Settlement Agreement of 1998— are attempting to squash competition to Big Tobacco from small manufacturers and distributors..
Creative Writer
Eagle International Institute, Rochester, NY.
Write scenario-based, narrative scripts to be delivered in live training sessions for Fortune 500 companies seeking to improve the productivity of their work force in the use of software programs running on mobile technologies, like laptop computers, Tablet PC's, and personal digital assistants (PDA's). Recent clients include Microsoft (for promoting OneNote on the Tablet PC; Pfizer (new hire training). Also, write marketing materials to promote Eagle's course offerings and brand image through web site and brochures.
Educational Specialist (Video and Multimedia Producer)
Research Foundation of SUNY, Buffalo State College, Center for Development of Human Services, Buffalo, NY.
Assigned to the Curriculum Development department of CDHS. Developed educational, training videos and informational web sites as resource materials to support the training of caseworkers in child welfare. With a digital video camera, photographed, directed talent, and used Apple Computer's Final Cut Pro to edit The Toys That Bond video (to facilitate bonding between parents and children); conceptualized and supervised development of The Journey Through Adoption CD-ROM/website project (a comprehensive reference guide for caseworkers).
Writer-Producer
KTVU-TV, Oakland, CA.
Wrote, edited, and produced on-air promos to support the news, sports, and programming of a strong, independent station. Reviewed footage; selected tantalizing scenes; wrote narrator's copy; chose music and sound effects; ordered art and graphics elements; supervised editing of 2" video masters; directed talent and crew; produced over 20 promos weekly under deadline pressures.
Writer-Producer
KGO-TV, San Francisco, CA.
Coordinated the on-air promotion of QB VII, a 6-1/2 hour mini-series, for an ABC-TV owned-and-operated affiliate's afternoon movie format during a ratings sweeps month. Edited the original production to conform to daily episodes; produced all promotional spots, previews, daily teasers, and story re-caps. Supervised cross-promotion of program on radio, in TV Guide, and via other public service programming.
Internet Writer-Editor
WKBW-TV, Buffalo, NY.
Wrote and edited reporters' news copy and wire services copy for daily publication on the web site of a local television station affiliated with the ABC-TV network. Digitized photographic images from video taped news footage and associated them with the text of news articles; produced video clips; created on-line polls; and maintained content for all pages of the TV station's web site. Used Macromedia's DreamWeaver to develop new pages as needed; wrote basic HTML code to accentuate stories and to create hyper-text links to supplemental information on the Internet.
Director, Corporate Communications
The Software Machine, Sunnyvale, CA.
Co-authored business plan for an educational software start-up; coordinated public relations and advertising; wrote project proposals, press releases, presentational materials; provided creative input in the design of software products.
Publicist
Catalyst Technologies, Sunnyvale, CA.
Coordinated public relations and marketing communications for the start-up companies developed by Atari founder and entrepreneur Nolan Bushnell in his high tech incubator.
Public Relations Director
Cumma Technology, Sunnyvale, CA.
Coordinated
all public relations functions at the Consumer Electronics Show for this
start-up company of the Catalyst Technologies group. Conceptualized,
wrote the copy, and coordinated production and printing of 4-color sales
brochure. Wrote press releases; took publicity photographs; obtained
front page stories in trade show dailies; obtained feature story on a network-affiliated
Las Vegas television station.
Public Relations Director
1st Annual Hellenic Festival, Orthodox Church of the Annunciation, Buffalo, NY.
9th Annual Culinary Arts Festival, Buffalo, NY.
For both festivals, wrote and produced promotional materials for all media on shoestring budgets, and coordinated all press, radio, and TV coverage of these crowd-overflowing events.
Writer / Web Content, On-line Help System
iwin.com, Los Angeles, CA.
Working remotely on a telecommuting basis, wrote the FAQ section of the Internet's most popular, games-for-prizes web site. Blended a humorous style with technical content so that the copy in their new Help Center matched the entertainment-oriented flavor of the site and reduced the volume of e-mail queries deluging their customer service staff.
Technical Writer / Documentation Manager
Rights Exchange, Buffalo, NY.
Wrote the user guides for the Rights Exchange Packager and the Rights Exchange Viewer — software designed for the secure sale and distribution of protected, digital content (like computer games, software, videos, and medical records) in encrypted files, called "DigiBoxes," over the Internet.
Senior Copywriter / Technical Writer
Atari, Sunnyvale, CA.
Wrote instruction manuals and packaging copy for video games.
Credits include: Space Dungeon, WaterWorld, Football, Phoenix, Adventure.
Advertising Copywriter
Rich Advertising, Buffalo, NY.
Wrote advertising copy for print ads, sales brochures, TV commercials.
Fund-raising proposal writer
Landal Institute, Sausalito, CA.
Wrote grant proposals for an environmental planning organization.
Graduate Teaching Assistant
College of Visual and Performing Arts, Syracuse University, Syracuse, NY.
Taught courses in 16mm film production; supervised the film editing lab.
Peace Corps Volunteer
Malaysian National Tuberculosis Control Program, Kuala Lumpur, Malaysia.
While serving as an Administrative Coordinator, supervised the integration of the National TB Control Program with the rural health centers in Pahang, Malaysia's largest state. After two years of working in hospital Chest Clinics, extended tour of duty for two more years to write and produce short films at the National Film Department of Malaysia. Subject matter included: tuberculosis case-finding; malaria eradication; promoting literacy.
To view or to download John-Michael Battaglia's resume, as it is presented in the functional/conceptual format used on this web page, click on a link below.
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To view John-Michael Battaglia's resume in more detail, as presented in a reverse chonological format with dates and links within each job description taking you to a writing sample, click here.
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John-Michael Battaglia
Buffalo, NY 14214 (716) 316-4447 |