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John-Michael Battaglia

Buffalo, NY 14214

 (716) 316-4447  (cell)

galileoii@aol.com

jmbattaglia@roadrunner.com

Portfolio web site with writing samples

 

Versatile writer-producer, marketing communications specialist with excellent Macintosh computer skills.

               Experienced in all forms of corporate and marketing communications, including: technical writing; advertising copywriting; web site copywriting; corporate-industrial scriptwriting; proposal writing; news writing; public relations; and film, video, TV, radio production. Throughout my career, I've provided a wide range of creative services both as a staff employee and as a free-lance consultant. From this portfolio web site, you can download writing samples, read client testimonials, and review my qualifications in greater detail. You can also watch my videos in your browser: go to the Videos page for a comprehensive list of links to my videos.

 

Master of Science in TV/Radio/Film                                                                                                                                                

               Syracuse University, Newhouse School of Public Communications, Syracuse, NY.

 

Master of Fine Arts in Cinema-Drama                                                            (Pending completion of masters thesis-film.)

               Syracuse University, School of Visual and Performing Arts, Syracuse, NY.

 

Bachelor of Arts in English (with honors)                                                                                                                                    

               Colgate University, Hamilton, NY.

 

Microsoft: Word, Excel, PowerPoint, Entourage, Internet Explorer.
Adobe: PageMaker, Photoshop, Acrobat Professional.
Apple: Final Cut Pro, SoundTrack, DVD Studio Pro, QuickTime Pro, Pages, Keynote, Image Capture.
Bias Peak, Bias SoundSoap.
Cinematize. Audio Hijack Pro. Audacity. SoundJam. Roxio Toast with Jam.
OmniOutlner Professional, Omni Graffle, OmniWeb.
FireFox. GraphicConverter. FileMaker Pro. Macromedia DreamWeaver.

 

Scriptwriter-Producer-Director                                                                                                                                                           

       ...doing business as Galileo II Productions, on a free-lance basis.

               Providing creative services in marketing and corporate communications. Wrote, produced, directed, and edited marketing and training videos for several Fortune 100 companies and other corporations in the high technology, entertainment, or manufacturing sectors. Clients served include: Hewlett-Packard, Xerox, Chevron, ITT, Triad Systems, Synapse Technologies, Amdahl, Philips Interactive Media of America, Orion Home Video, SUNY, and others.

 

•	Hewlett-Packard	The Trial of the Maintenance Manager
•	Hewlett-Packard	H-P AdvanceNet
•	Xerox	Documenter Sales Training: Competition
•	ITT	Introducing the ITT XTRA/286
•	Chevron	Identifying Client Behavioral Styles
•	Triad Systems	Triad Basic Point of Sale and Triad Special Order
•	Amdahl	X.25:  An Overview
•	Philips Interactive Media of America	Caesar's World of Gambling
•	CCH Computax	Pro-System FX—Annual Update
•	Graphic Evidence	Videos of demonstrative evidence for attorneys to use in court cases.
•	Mary Jo Blue Productions	Country County Cable:  Timeliness of Service Calls
•	Unipunch	Cost Effective Punching Solutions
•	SUNY Research Foundation	The Toys That Bond

 

 

Creative Web Copywriter & Marketing Communications Director

       Presage Technologies, Houston, TX.

               On a remote, telecommute basis with occasional visits to Houston, wrote the original web site copy, developed content, and directed marketing communications for click2try.com, an innovative, community web site dedicated to letting people try-out Open Source software for free as virtual machines running in a browser on their desktop. Conceptualized and collaborated on design of the click2try logo; established brand name; directed web site's look-and-feel, as executed by a Houston-based, web/graphic design firm; supervised the technical writing and video production of QuickStart tutorials; directed and edited catalog content promoting click2try's jukebox of virtual machine-based Open Source software applications; wrote the marketing-oriented questionnaire eliciting feedback from selected participants in a survey of the beta version of click2try.com. (Estimated market release date for public version of click2try.com: Fall/Winter 2008.)

 

Technical Writer

       CTG (Computer Task Group), Buffalo, NY.

               On a consultant basis through CTG, assigned to Synergy Business Management, a holding company supervising the operation of several enterprises, including three native American-owned mail order tobacco companies. Writing four training manuals, website copy, and other reports to be used for staff training, in court cases, and in Congress to document client's policies of operating in strict compliance with all constitutionally valid laws. Assignment occurs at a time when the large tobacco companies and attorneys general throughout America —in the government-sponsored cartel that evolved from the controversial (and arguably illegal) Master Settlement Agreement of 1998— are attempting to squash competition to Big Tobacco from small manufacturers and distributors

 

 

Creative Writer

       Eagle International Institute, Rochester, NY.

               Write scenario-based, narrative scripts to be delivered in live training sessions for Fortune 500 companies seeking to improve the productivity of their work force in the use of software programs running on mobile technologies, like laptop computers, Tablet PC's, and personal digital assistants (PDA's). Recent clients include Microsoft (for promoting OneNote on the Tablet PC; Pfizer (new hire training). Also, write marketing materials to promote Eagle's course offerings and brand image through web site and brochures.

Educational Specialist (Video and Multimedia Producer)

       Research Foundation of SUNY, Buffalo State College, Center for Development of Human Services, Buffalo, NY.

               Assigned to the Curriculum Development department of CDHS. Developed educational, training videos and informational web sites as resource materials to support the training of caseworkers in child welfare. With a digital video camera, photographed, directed talent, and used Apple Computer's Final Cut Pro to edit The Toys That Bond video (to facilitate bonding between parents and children); conceptualized and supervised development of The Journey Through Adoption CD-ROM/website project (a comprehensive reference guide for caseworkers).

Writer-Producer

      KTVU-TV, Oakland, CA.

               Wrote, edited, and produced on-air promos to support the news, sports, and programming of a strong, independent station.  Reviewed footage; selected tantalizing scenes; wrote narrator's copy; chose music and sound effects; ordered art and graphics elements; supervised editing of 2" video masters; directed talent and crew; produced over 20 promos weekly under deadline pressures.

Writer-Producer

      KGO-TV, San Francisco, CA.

               Coordinated the on-air promotion of QB VII, a 6-¹/₂ hour mini-series, for an ABC-TV owned-and-operated affiliate's afternoon movie format during a ratings sweeps month. Edited the original production to conform to daily episodes; produced all promotional spots, previews, daily teasers, and story re-caps.  Supervised cross-promotion of program on radio, in TV Guide, and via other public service programming.

Internet Writer-Editor

       WKBW-TV, Buffalo, NY.

               Wrote and edited reporters' news copy and wire services copy for daily publication on the web site of a local television station affiliated with the ABC-TV network. Digitized photographic images from video taped news footage and associated them with the text of news articles; produced video clips; created  on-line polls; and maintained content for all pages of the TV station's web site. Used Macromedia's DreamWeaver to develop new pages as needed; wrote basic HTML code to accentuate stories and to create hyper-text links to supplemental information on the Internet.

Director, Corporate Communications

       The Software Machine, Sunnyvale, CA.

               Co-authored business plan for an educational software start-up; coordinated public relations and advertising; wrote project proposals, press releases, presentational materials; provided creative input in the design of software products.

Publicist

     Catalyst Technologies, Sunnyvale, CA.

               Coordinated public relations and marketing communications for the start-up companies developed by Atari founder and entrepreneur Nolan Bushnell in his high tech incubator.

Public Relations Director                                                              

       Cumma Technology, Sunnyvale, CA.

               Coordinated all public relations functions at the Consumer Electronics Show for this start-up company of the Catalyst Technologies group.  Conceptualized, wrote the copy, and coordinated production and printing of 4-color sales brochure.  Wrote press releases; took publicity photographs; obtained front page stories in trade show dailies; obtained feature story on a network-affiliated Las Vegas television station.
 

PublicRelationsDirector                                                                                                                                                                        

       1st Annual Hellenic Festival, Orthodox Church of the Annunciation, Buffalo, NY.

       9th Annual Culinary Arts Festival, Buffalo, NY.

               For both festivals, wrote and produced promotional materials for all media on shoestring budgets, and coordinated all press, radio, and TV coverage of these crowd-overflowing events.

Writer / Web Content, On-line Help System                                                                                                                              

       iwin.com, Los Angeles, CA.

               Working remotely on a telecommuting basis, wrote the FAQ section of the Internet's most popular, games-for-prizes web site. Blended a humorous style with technical content so that the copy in their new Help Center matched the entertainment-oriented flavor of the site and reduced the volume of e-mail queries deluging their customer service staff.

 

Technical Writer / Documentation Manager                                                                                                                             

       Rights Exchange, Buffalo, NY.

               Wrote the user guides for the Rights Exchange Packager and the Rights Exchange Viewer — software designed for the secure sale and distribution of protected, digital content (like computer games, software, videos, and medical records) in encrypted files, called "DigiBoxes," over the Internet.

 

 

Senior Copywriter / Technical Writer                                                                                                                                             

       Atari, Sunnyvale, CA.

               Wrote instruction manuals and packaging copy for video games.

               Credits include:  Space Dungeon, WaterWorld, Football, Phoenix, Adventure.

Advertising Copywriter                                                                                                                                                                            

       Rich Advertising, Buffalo, NY.

               Wrote advertising copy for print ads, sales brochures, TV commercials.

Fund-raising proposal writer                                                                                                                                                                

       Landal Institute, Sausalito, CA.

               Wrote grant proposals for an environmental planning organization.

Graduate Teaching Assistant                                                                                                                                                              

       College of Visual and Performing Arts, Syracuse University, Syracuse, NY.

               Taught courses in 16mm film production; supervised the film editing lab.

 

Peace Corps Volunteer

       Malaysian National Tuberculosis Control Program, Kuala Lumpur, Malaysia.

               While serving as an Administrative Coordinator, supervised the integration of the National TB Control Program with the rural health centers in Pahang, Malaysia's largest state. After two years of working in hospital Chest Clinics, extended tour of duty for two more years to write and produce short films at the National Film Department of Malaysia. Subject matter included: tuberculosis case-finding; malaria eradication; promoting literacy.

 

 

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TO DOWNLOAD THIS RESUME

To view or to download John-Michael Battaglia's resume, as it is presented in the functional/conceptual format used on this web page, click on a link below.

as a Microsoft Word formatted file (RTF format. This allows the file to be opened by any word processor on Mac or Windows computers.)

as a Microsoft Word formatted file (DOC format. The file was created on a Mac using Microsoft Word X for Macintosh, so Windows users may need to navigate to it within Word, rather than double-clicking on the file to launch it.)

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as a plain, scannable text file (ASCII text only; no formatting; no HTML links.)

To view John-Michael Battaglia's resume in a reverse chonological format with dates and links within each job description taking you to a writing sample, click here.

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